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Category: KRYSTAL

Krystal

KRYSTAL

Reopening event on June 26 featured prizes, giveaways, food samples, free EV charging and 40 cents per gallon savings on fuel

Circle K Reopens in Wilson as North Carolina’s Largest EV Charging Site and Krystal Restaurant

Reopening event on June 26 featured prizes, giveaways, food samples, free EV charging and 40 cents per gallon savings on fuel

WILSON, N.C. (June 27, 2024) – Circle K is making it easy for commuters and travelers along two major highway arteries to refresh, fill up and charge up. 

The global convenience store chain celebrated the reopening of its location at I-95 and Raleigh Rd. Parkway on Wednesday, June 26. The location includes the largest bank of EV fast chargers in North Carolina as well as the state’s first Krystal restaurant.

To mark the occasion, representatives of the Wilson Chamber of Commerce joined Circle K and Krystal leaders and cut the ribbon at 11 a.m. On opening day, customers enjoyed samples of food, prize raffles, giveaways and fun kids’ activities; free EV charging all day long; and a 40-cent per gallon discount on fuel from 4 p.m. to 7 p.m.

Located at 4940 Raleigh Rd. Pkwy near I-95 exit 121 close to the I-587 interchange, the 6,781-square-foot store employs 25 team members and includes:

  • A fuel canopy with 18 pumps serving Circle K gasoline and diesel fuel
  • Five lanes of high-speed diesel offering DEF, along with a CAT Scale and truck parking
  • The largest Electronic Vehicle charging site in North Carolina, with 20 Tesla and 5 Circle K charging spots
  • A 2,000 square-foot Krystal’s Restaurant.

Krystal is known as the original quick-service restaurant chain in the South, serving up fresh, hot sliders on signature square buns since 1932. The Wilson Circle K location is operated by Circle K staff, offering around-the-clock service, including breakfast, lunch, dinner and late night menus.

Inside the store, in addition to a full range of branded snacks and packaged beverages, ice cold beer, age-restricted offerings and clean restrooms, customers can enjoy grab and go fresh food, fast sandwiches, burgers and snacks, 100% sustainably sourced coffee freshly ground to order, ice cold Polar Pop favorites, and signature Froster frozen drinks, as well as a wide range of convenience items.

“We are on a mission to make our customers’ lives a little easier every day, and this site does so in a big way for local customers as well as interstate travelers,” said Will Rice, Circle K Vice President of Operations, Coastal Carolinas Region. “We’re excited to bring this new experience to Wilson, meeting the needs of EV drivers and truck drivers alike, as well as a Krystal restaurant and updated store experience to enjoy while you’re plugged in or filling up.”

About Circle K and Alimentation Couche-Tard 

Circle K is a subsidiary of Alimentation Couche-Tard, a global leader in convenience and mobility operating in 31 countries and territories, with more than 16,700 stores, of which approximately 13,100 offering road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, as well as in Ireland. It also has an important presence in Poland and Hong Kong Special Administrative Region of People’s Republic of China and has recently expanded to Belgium, Germany, Luxembourg, and the Netherlands. More than 149,000 people are employed throughout its network.

Krystal

KRYSTAL

Brand with beloved legacy expands across multiple markets

Krystal Accelerates Growth With Four New Locations

Brand with beloved legacy expands across multiple markets

ATLANTA, GA (June 17, 2024) —  Krystal Restaurants LLC, the iconic Southern slider chain, is accelerating its national growth strategy with the recent opening of two new locations and plans to unveil two more within the next month, marking a significant stride in its aggressive national growth strategy. This expansion underlines Krystal’s commitment to bringing its beloved brand to more communities across the United States.

The expansion began with a new restaurant in Mableton, Georgia, followed by a mid-May opening in Calera, Alabama with a new franchisee. The next restaurant will debut in Wilson, North Carolina on June 24, marking Krystal’s entry into the Tar Heel State, a key market for future growth. Additionally, Krystal’s largest franchisee will open a new location in Arab, Alabama in July.

These strategic openings highlight Krystal’s impressive momentum and successful franchise partnerships. The Mableton and Arab locations feature Krystal’s traditional fast-service layout, while the Calera and Wilson locations are integrated into convenience stores in collaboration with Circle K and Valero. The innovative C-store format maximizes space efficiency, enhances guest accessibility and creates a symbiotic operational flow between the restaurant and its convenience store partners.

“The future is incredibly bright for Krystal,” said Josh Kern, CEO of Krystal and SPB Hospitality. “These new locations represent our brand’s growth into new and existing markets, allowing us to share our iconic menu with more communities. The dedication of our franchise partners is crucial to our expansion, and our collaboration with them ensures we serve our guests efficiently and effectively.”

Krystal remains committed to sustained growth through its proven, efficient layouts and aims to revolutionize the quick-service restaurant industry with innovative designs and a customer-centric approach.

Join the Krystal Franchise Family

Interested in franchising with Krystal? Contact Melissa Hodge at melissa.hodge@spbhospitality.com or call 727.709.3039 for more information.

About Krystal Restaurants LLC:
Headquartered in Atlanta, GA, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. With nearly 300 restaurants across 10 states, Krystal is dedicated to innovation and consistently delivering unique, craveable menu items at a great price. In addition to the beloved menu, Krystal’s growing portfolio features a standout business model, strong leadership and a flexible, versatile buildout strategy that drives sales. Recognized by USA Today as the “Best Late-Night Fast Food” in 2023 and by Technomic as having one of the “Most Craveable Burgers” in 2022, Krystal remains a beloved brand dedicated to quality and innovation.For more information, visit krystal.com or follow on Facebook and Instagram.

Krystal

KRYSTAL

Krystal Kicks Off Krystalpalooza Deals 

Krystal Kicks Off Krystalpalooza Deals 

Daily deals and limited-time specials offer extra value and family fun all summer long

ATLANTA, (June 10, 2024) – Krystal, the original home of the slider in the South, launched Krystalpalooza, a summer-long celebration featuring daily deals designed to bring its guests good vibes, variety and delicious offerings at an exceptional value. Throughout the summer, guests can enjoy a variety of special offers available both in-store and online. 

The Krystalpalooza lineup includes:

  • Munchie Monday: Free Cheese Krystal with any Combo purchase
  • Treat Yourself Tuesday: Free 10-count Glaze Bomb with Cheese Sackful
  • Wake-Up Wednesday: Free upgrade to a medium drink and tots with the purchase of any Breakfast Combo
  • Thirsty Thursday: BOGO $1 Small, Medium, Large Drinks (excludes Roadie and Strawberry Lemonade)
  • FRY-Day: Free Chili Cheese Fry with purchase of Original or Cheese Sackful or Steamer Pack (Combos included)
  • Sackful Saturday: $12 Original Sackfuls and $15 Cheese Sackfuls
  • Sunrise Sunday: $5 Sunriser Combos (original and bacon)

“Our daily deals are about delivering exceptional value and making Krystal a go-to destination for our guests throughout the summer,” said Kaitlin Stoehr, Krystal’s Senior Director of Marketing. “Krystalpalooza is our unique way of sharing Krystal favorites at a great price with our fans while rewarding them for their loyalty and love of our delicious food.”

The brand is also introducing several limited-time offers throughout the summer to celebrate the season across all Krystal locations:

  • Strawberry Lemonade: Starting at $2.89, this drink combines the zest of Minute Maid® lemonade with the flavor of sweet, ripe strawberries
  • Krystal Value Deals: Featuring the $4.99 Krystal Meal (2 Krystals, Small Fry, Small Drink), the Daybreak Duo Combo and the Breakfast Combo
  • Limited Edition Coca-Cola® NASCAR® Roadie Cup: Scan the QR code on the cup to enter for a chance to win a VIP NASCAR® experience in Las Vegas
  • Feed the Fam: This $15.99 Family Meal Deal includes 4 Krystals, 4 Pups and 4 Small Fries

“We’ve had tremendous success with our $4.99 Krystal Meal Deal, and based on our guests’ enthusiastic feedback, we’re extending the offer through the end of June,” said Stoehr. “Whether you’re dining in or using the drive-thru, we invite you to take advantage of all our summertime deals to enjoy a meal at Krystal!”

Guests can sign up for Club Krystal, Krystal’s SMS program, by texting PALOOZA to 94258 for updates on offers and exclusive deals.

For more information about Krystal, Krystalpalooza and these other exciting offers, visit www.krystal.com 

© 2024 Krystal Restaurants LLC. All Rights Reserved. The offers outlined are for a limited time only at participating locations while supplies last. Pricing and availability may vary.


About Krystal Restaurants LLC:
Headquartered in Atlanta, GA, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but they’ve never been afraid to innovate. Krystal has expanded to 10 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through unique menu items offered at a great price. In 2023, USA Today readers named Krystal the “Best Late-Night Fast Food” and in 2022 research and consulting firm Technomic ranked Krystal as one of the “Most Craveable Burgers.”