Krystal Turns 93 With Loyalty Program Launch, Birthday Treats and Eating Contest

October celebration features rollout of nationwide Club Krystal program, sweet new menu items, a chance to win free Krystal for a year and the return of limited-time fall favorites

ATLANTA (Sept. 29, 2025) – Krystal is turning 93 this October and invites guests to celebrate with the nationwide launch of its Club Krystal loyalty program, birthday-inspired menu items and a high-stakes eating contest. The new loyalty program expands the brand’s digital experience, giving fans across the country the chance to earn points, redeem rewards and enjoy exclusive deals.

Club Krystal: Loyalty Made Delicious
The nationwide rollout enables Krystal fans to:

• Earn points with every qualifying purchase of food or non-alcoholic beverages
• Track rewards and progress in the Krystal app
• Redeem discounts starting at 500 points 
• Unlock exclusive offers like a birthday reward and early access to promotions
• Access convenience features like store locator and referral rewards

Guests can sign up for Club Krystal through the app or on the web at krystal.com/rewards. Upon signing up, guests will receive a welcome reward, $3 off their next $12 order.

Birthday Month Treats 

Krystal is also celebrating its 93rd year, a remarkable legacy of serving up iconic, crave-worthy bites to generations of fans, with sweet and festive menu items:

• Birthday Cake Shake – A birthday cake-flavored shake loaded with rainbow sprinkles for a fun and festive treat, available in small and medium sizes
• Birthday Cake Glaze Bombs – Classic glaze bombs get a festive twist with colorful rainbow sprinkles for a sweet, fun-packed bite, available in 4-count and 10-count packs at the same price as traditional Glaze Bombs

Krystal Slider Showdown

On Friday, Oct. 24, Krystal’s actual birthday, two restaurants will host the Krystal Slider Showdown eating contest from 10 a.m. to noon: 6405 Jonesboro Road in Morrow, Georgia, and 4868 Hixson Pike in Hixson, Tennessee. Participants can register online at https://krystal.texttaponit.com/preview/bigbiteshowdown. All contestants will receive a commemorative T-shirt and gift bag, while winners in each city will score the grand prize: free Krystal for a year and a Slider Gold Medal. The event will also feature a prize wheel with giveaways for participants and attendees.

“Turning 93 is a rare milestone in this industry, and we wanted to celebrate it the Krystal way — with big flavors, fun experiences and rewards for our guests,” said Kristen Hohl, EVP of Marketing for SPB Hospitality, Krystal’s parent brand. “The launch of Club Krystal makes this birthday especially meaningful, giving fans a new way to connect with the brand while enjoying limited-time treats like the Birthday Cake Shake and Glaze Bombs.”

Fall Flavors Return

October also marks the return of seasonal favorites, like Krystal’s cooked-to-order Sausage Gravy breakfast lineup and popular Chili in a bowl:

• Sausage Gravy Biscuit – A warm, flaky buttermilk biscuit smothered in rich, savory white sausage gravy
• Sausage Gravy Tater Scrambler – Crispy tots layered with scrambled eggs, melted American cheese, a savory sausage patty and smothered in sausage gravy
• Sausage Gravy Biscuit Scrambler – A flaky buttermilk biscuit stacked with scrambled eggs, sausage and gravy for a Southern classic reimagined
• Hearty Beef-and-Bean Chili – Available in a 12 oz. bowl or as a combo upgrade for a cozy, comforting meal

Krystal’s birthday promotions run Sept. 29 through Nov. 2 at participating locations, with fall menu items available for a limited time. Loyalty program benefits and rewards are available year-round through the Club Krystal app.

For more information or to find the nearest Krystal, visit Krystal.com.

© 2025 Krystal Restaurants LLC. All Rights Reserved. 
About Krystal Restaurants LLC:
Headquartered in Atlanta, Georgia, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but they’ve never been afraid to innovate. Krystal has expanded to 12 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through unique menu items offered at a great price. In 2025, QSR Magazine ranked Krystal among its Top 50 Contenders list, Technomic placed the brand on its Top 500 list, and USA Today’s 10Best named Krystal a runner-up for “Best Fast Food Breakfast” after placing in the top ten in 2024.

Krystal’s Best Game Day Deals Are Here — Score Big with 8 Krystals for $9.99

Limited-time Hidden Valley® Ranch Blasted offerings and fan-favorite meal deals bring unbeatable value to football fans this fall

ATLANTA (Aug. 18, 2025) – This fall, Krystal is helping fans kick off tailgating season with crowd-pleasing flavors and unbeatable deals fit for a game day feast. The original home of the slider in the South is serving up crave-worthy wings, shareable spreads and its best values of the season — starting with 8 Krystals for just $9.99 — making it easy and affordable to feed a crew all football season long. 

Tailgating is a time-honored Southern tradition, and Krystal’s value lineup delivers the flavor, variety and savings that keep fans fueled from the first whistle to the final score. The standard Sackful upcharge for adding two fries and two drinks applies to all bundles.

Krystal’s tailgating bundles: 

• 8 Krystals for $9.99
• Add 10 Wings for $12.99
• Add 20 Nuggets for $9.99

Fans can also score exclusive online and app-only deals, making it easy to enjoy Krystal’s craveable flavors wherever they celebrate game day. 

Additionally, the fall menu is getting a flavorful boost with Ranch Blasted Seasoning, powered by Hidden Valley®, adding a ranch-forward kick to wings, nuggets, and golden fries or tots for the ultimate game day upgrade.

“This fall, Krystal is leaning into the South’s passion for football and tailgating by combining flavor innovation with unbeatable value,” said Krystal’s Senior Director of Marketing, Kaitlin Stoehr. “From our Ranch Blasted snacks to bundles like the 8 Krystals for $9.99, Krystal makes it easy and affordable to feed your crew and satisfy every game day craving — whether fans are heading to the stadium or the sofa.”

The seasonal lineup also features classics like the Original Scrambler, along with newer fan favorites introduced over the past year that are here to stay:

• Original Scrambler for $3.99: Start your tailgate right with bacon or sausage scramblers available in-store and online 
• The Patty Melt: A reimagined classic with a juicy beef patty, American cheese, caramelized onions and mayo between two slices of toasted white bread 
• Waffles: A fan-favorite twist on Krystal classics, with crispy waffles and savory fillings that hit the spot morning, noon, or night 
• Onion rings: Golden, crispy and perfect for sharing (or not)

In true Southern fashion, Krystal is teaming up with Dr Pepper for an SEC Championship Game sweepstakes. Beginning Sept. 29, guests who purchase a Dr Pepper through the Krystal app or online by Nov. 9 will be automatically entered for a chance to win. Guests must be signed into their account, with one entry per transaction. Full sweepstakes details will be announced closer to launch.

Krystal is ready to be the MVP of your football season, offering new flavors, fan-favorite classics and budget-friendly bundles. For a full list of participating locations and daily deals, visit Krystal.com.

© 2025 Krystal Restaurants LLC. All Rights Reserved. 

About Krystal Restaurants LLC:
Headquartered in Atlanta, Georgia, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but they’ve never been afraid to innovate. Krystal has expanded to 12 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through unique menu items offered at a great price. In 2025, QSR Magazine ranked Krystal among its Top 50 Contenders list, Technomic placed the brand on its Top 500 list, and USA Today’s 10Best named Krystal a runner-up for “Best Fast Food Breakfast” after placing in the top ten in 2024.

Krystal Announces Grand Opening Celebration in Walterboro with $1 Krystals

Southern slider icon to celebrate fifth South Carolina location on July 17

WALTERBORO, S.C. (July 11, 2025) – Krystal, the original home of the slider in the South, is opening its newest restaurant at 1222 Bells Highway in Walterboro on Monday, July 14, bringing its iconic square burgers and craveable comfort food to the Lowcountry. To celebrate, the location will offer $1 Krystals in-store only, that Monday through Thursday, culminating in a family-friendly grand opening event on Thursday, July 17.

The July 17 event will kick off with a 10:45 a.m. ribbon-cutting ceremony featuring local dignitaries, the Walterboro-Colleton Chamber of Commerce and spirited performances by area high school cheerleaders. The celebration will also include spin-the-wheel games, prize giveaways and a live radio remote from the parking lot.

“Krystal’s been a Southern staple for more than 90 years, and we’re proud to continue growing in South Carolina,” said Kaitlin Stoehr, Senior Director of Marketing at Krystal. “The energy in Walterboro is incredible, and we’re looking forward to welcoming guests into this beautiful new space. Offering $1 Krystals is our way of saying thank you to the community and a fun celebration for both our loyal fans and those visiting us for the first time.”

The Walterboro location marks Krystal’s fifth restaurant in South Carolina, joining existing stores in North Augusta, Aiken, Gaffney and Orangeburg. The Orangeburg location, co-owned by Charlamagne Tha God, opened in December 2024 and introduced several exclusive menu items  — including Chicken Nuggets and the Sausage or Bacon, Egg and Cheese Waffle Sandwich — that have since launched systemwide.

Walterboro will offer a variety of menu items featured at select Krystal locations, including: the Signature Smash’d & Stack’d Burger, Birthday Cake Milkshake, Jumbo Chicken Tenders and Krush’d Sodas. 

The Walterboro location will open its doors at 6 a.m. on July 14, 2025, and operate 24 hours a day, seven days a week.

For more information or to find your nearest location, visit Krystal.com. 

Join the Krystal Franchise Family

Interested in franchising with Krystal? Contact Tom Petska at thomas.petska@spbhospitality.com or call 770.616.9070 for more information.

© 2025 Krystal Restaurants LLC. All Rights Reserved. 
About Krystal Restaurants LLC:
Headquartered in Atlanta, Georgia, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but they’ve never been afraid to innovate. Krystal has expanded to 11 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through unique menu items offered at a great price. In 2023, USA Today readers named Krystal the “Best Late-Night Fast Food,” and in 2022, research and consulting firm Technomic ranked Krystal as one of the “Most Craveable Burgers.”